An article at the New York Observer quotes PR guru Richard Edelman as saying that public relations is "the discipline on the rise."

Edelman sees blogs as empowering his clients to get their message directly to the public. "You're not God any more," he reportedly told traditional media.

Edelman is right, but not everyone in his professional has absorbed his message. Housing PR specialists in Chicago, from our experience, are still worshiping the old gods, to their clients' detriment.