Many threads need to be woven together for HousingNewswire to launch successfully. Which comes first?

The people and businesses that generate housing news releases want to get their releases to the attention of the media. We need media people to pay attention to HousingNewswire and to begin clucking about its benefits. They won't do that unless HousingNewswire aggregates a substantial body of news release content and provides fresh eggs daily.

Where will that content come from? We're asking a few building industry leaders to engage in what Coleridge called a "willing suspension of disbelief" and test a more public form of public relations.

We met with one of those leaders this morning. Garrison Partners is a top-tier builder-marketing services firm that represents dozens of new construction developments in more than a dozen states. As such, it is a key influencer in the purchase of traditional public relations services for the developments iti represents.

The staff of Garrison Partners grasped the benefits of HousingNewswire and will, it appears, help us secure the content we need for a successful launch.