The title of this post is a phrase that's a convention of the printed news release.

It's intended to let an editor know that the news is not embargoed to a later date.

When used as the subject line of an e-mail, it's a great way to irritate an editor into not opening the e-mail, and a sure way to make it difficult for an editor to locate a news release he might want to print.

How often are public relations people guilty of this gaffe? Too often.