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Never write another one. Never. | HousingNewswire.com - the journal


Never write another one. Never.

Some housing news release genres deserve to die.

The floor plan story ranks high on my "never want to see another one" list. To understand why, all you need do is read one.

The following is from an actual floor plan story (names deleted to protect the guilty) and is representative of the genre:

The [ model name ], a 1,798-square-foot two-story home, is among the plans being offered for early delivery. Base-priced from $192,900, the [ model name ] includes three bedrooms, 2½ baths, finished lower level and two-car garage.

The main living level features a spacious living room, formal dining room, kitchen and breakfast nook with sliding glass doors to a balcony. The kitchen opens to a family room and a powder room also is located on this floor.

Upstairs, the master bedroom boasts a volume ceiling, walk-in closet and private bath while the two other bedrooms are served by a hall bath.

The laundry room is on this floor.

The lower level includes a finished bonus room and access to the garage.

Is there anyone who prefers reading that slop to looking at the floor plan and model photos?

Each of our housing news releases has a unique URL, which makes it easy for a print reader to go directly to expanded info on the Web.

What about readers who don't have Internet access, you might ask? The short answer: they're not likely to be buying homes.

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